HMGE Agency is proud to announce the signing of Piqa Rashid, a Malaysia-based travel and lifestyle content creator, marking the agency's first representation deal with a digital creator alongside its existing roster of musicians and bands.
Known for her candid, unfiltered storytelling, Piqa has built a loyal following by documenting solo adventures, travels with friends, and everyday life in a way that feels immersive and real rather than curated. That authenticity has translated into serious reach — she has amassed 255.7K followers on TikTok and 12.2K followers on Instagram, with peak video views climbing as high as 8.7M.
Her track record already includes campaigns with more than 25 brand partners spanning lifestyle, travel, tech, automotive, and F&B — including names like DJI, OPPO, Proton, Tourism Malaysia, and Nestlé — delivered with a style that blends creativity and authenticity rather than standard sponsored-post formatting.
Real moments, told well — that's the throughline across every platform, every partner, every post. — Piqa Rashid
For HMGE, the signing reflects a broader strategy: expanding beyond music and live events into digital media and creator representation, while staying true to the agency's core mission of building lasting careers through representation, publicity, and intellectual property. Piqa's addition to the roster brings HMGE's creator-facing capabilities to brands looking for high-engagement, authentic storytelling across Southeast Asia.
Piqa will continue creating across TikTok, Instagram, and YouTube, with brand partnerships and collaborations now managed directly through HMGE Agency.