Southeast Asia's most influential visual entertainment network.
HMGE — Hit Makers Guild Entertainment — connects fans, artists, and brands through premium experiences. We manage, produce, and build culture across events, artists, and partnerships.
To build Southeast Asia's most influential visual entertainment network — connecting fans, artists, and brands through premium, cinematic experiences.
A home for cinematic artists who blur the line between music, film, and fashion. Artist-first, story-driven, globally fluent.
Not a startup. Not a local label. Not indie blogcore. We are sharp, clean, and premium — building a global presence from Southeast Asia, not limited by it.
Think Moncler meets Ableton, with Southeast Asian roots. Calm confidence, quiet power, magnetic presence. Less words. More weight.
| Trait | Say This | Not This |
|---|---|---|
| Confident | "HMGE artists lead with vision and presence." | "Up-and-coming talent from Malaysia…" |
| Cinematic | "HMGE's worldbuilding spans music, visuals, and mood." | "A new record label entering the scene." |
| Modern | "Think Moncler meets Ableton, with Southeast Asian roots." | "Kinda like YG or 88rising but local." |
| Editorial | "ZÜ radiates quiet intensity — her visuals hit like a film still." | "ZÜ is a rising DJ with a unique style." |
The wordmark.
Modern sans-serif, bold and geometric. Inspired by brands like Moncler, Vevo, VICE, and Ableton. Use HMGE for all applications — never spell out the full name unless context requires it.
The minimum clearspace around the Primary Logotype is equivalent to 1/3 of the logotype's width on all sides. Always give the logo room to breathe — never crowd it with competing elements.
← minimum 1/3 logo width clearspace on all sides →
80px wide (primary) · 45px wide (vertical)
10mm wide (primary)
Never alter, distort, or recolour the logo. No stretching, no shadows, no effects, no unapproved colour variants.
Don't recolour
Don't skew or warp
Don't add glow/shadow
Don't use lowercase/light weight
- Use official, high-resolution logo files only
- Maintain minimum clearspace at all times
- Use white logo on dark backgrounds
- Use black logo on light backgrounds
- Use gold logo on dark editorial contexts
- Ensure sufficient contrast at all times
- Stretch, warp, or crop the logo
- Apply filters, glows, or custom colours
- Use pixelated or low-resolution files
- Place logo on a busy or clashing background
- Repeat the logo more than once in a single space
- Alter letter spacing or weights
The palette.
Deep Black is our foundation — powerful, sleek, and timeless. Supporting colours are used for accent, contrast, and cinematic energy. In most applications, strong contrast between colours is mandatory.
- Deep Black as primary background always
- Strong contrast between all colours used
- Solid colours for print and text
- Gradients in digital applications only
- Accent prints in Electric Purple or Neon Blue
- Bright or neon base backgrounds (unless event capsule)
- Colours outside the defined palette
- Weak contrast combinations
- Random Canva colours or off-brand gradients
- Colour picking without referencing hex codes
Type that carries weight.
HMGE uses two font systems — one for the web (Cormorant Garamond + Syne) and one for brand collateral, merch, and stage visuals (League Spartan, Anton, Bebas Neue). Never mix systems.
Next Wave.
AGENCY
SPARTAN
Consistency = Credibility.
Every HMGE shoot must feel cinematic, editorial, and high contrast. Think The Black Label meets i-D Magazine. Purple-hued LED lighting, K-pop teaser energy. No gimmicks.
Creative Direction
- Mood: Cinematic, editorial, high contrast
- Avoid flat or overly commercial lighting
- Emotion: Calm confidence, quiet power
- Inspiration: Purple LED, K-pop teasers, Head in the Clouds
- No over-styling — let talent's energy do the talking
Framing & Composition
- Full-body, waist-up, and close-up — all mandatory
- Negative space deliberate — leave room for overlays
- Eye level aligned to upper third in portrait crops
- Deep Black (#0A0A0A) as base background when needed
- Talent faces camera unless otherwise directed
Lighting & Colour
- LED setups preferred over flash
- Softbox preferred over ring light
- Gradient backgrounds welcome
- Avoid overexposure — skin tones rich and dimensional
- Reflect HMGE brand tones in all lighting choices
Styling Consistency
- No visible brand logos unless pre-approved by HMGE
- Jewellery: minimal or none unless stylist insists
- Preferred props: mics, headphones, music gear
- Festival backdrops and analog gear approved
- Showcase individuality within HMGE premium tone
Delivery Requirements
- 20+ selects per look (full body, mid, tight crop)
- RAW + high-res edited JPEGs required
- No filters or trendy LUTs — clean grade only
- Retouching: light and editorial (blemishes, not texture)
- Submit within agreed timeline
Never
- No fisheye lenses
- No AI auto-retouching
- No gimmick shots or viral tropes
- No carnival or EDM-style strobe effects
- No unrelated mood aesthetics
HMGE Visual Non-Negotiables
- Deep Black base background
- Talent faces camera
- Premium tone always
- No gimmicks
- No fisheye
- No AI retouching
- Approved by Jessica or Haaziq before use
Clean. Bold. Editorial.
Think A$AP Mob × Maison Margiela — minimal on the surface, coded with meaning underneath. All merch and stage elements must look good on the street, on stage, and on camera.
Merch — Brand Placement
- Primary logo only — no remixed or hand-traced logos
- Preferred: front left chest placement
- Preferred: centre back (large)
- Inside label placement for subtle flex
- Avoid placing logos over seams or stitching
Merch — Materials & Cut
- Oversized, heavyweight cotton preferred
- Unisex-first sizing — wearable on stage and in editorial
- Base colours: Deep Black, Graphite Grey, Soft White
- Accent prints: Electric Purple or Neon Blue only
- No bright neon base shirts (unless event capsule)
Stage — Logo & Screens
- White or Electric Purple logos on black LED/print backgrounds
- Monochrome logo preferred on stage screens
- Minimal motion loops and slow transitions
- Grainy textures, VHS filters, gradient fades approved
- No flashy EDM strobes or carnival fonts
Stage — Props & Decor
- Analog gear only (mics, amps, synths)
- Festival flags with clean HMGE branding
- Backdrop banners: Deep Black base, logo centred
- No overbranding — one logo per space
- No cheap foamboard or flashy sponsor walls
- Woven tags with HMGE logo or initials
- Sticker packs or QR inserts for limited drops
- Packaging that matches HMGE tone throughout
- Hidden messages encouraged for drops
- Generic poly mailers or unbranded packaging
- Off-brand tags or mismatched fonts
- Cheap or low-quality finishing materials
- Packaging that doesn't reflect premium tone
Before you publish.
Run through this checklist before any content, asset, or campaign goes out under the HMGE name. No exceptions.
Deep Black is correct
Verify your black is #0A0A0A — not #000000 or any approximation.
Logo has clearspace
Minimum 1/3 of logo width on all sides. Give it room to breathe.
Logo on clean background
White logo on dark. Black logo on light. No busy or clashing backgrounds.
Logo used only once
The logo should never appear more than once in the same space.
Tone of voice is correct
Confident, cinematic, modern, editorial. Not "startup", not "local indie".
Approved by Jessica or Haaziq
Via WhatsApp or email. If not approved — pause. Do not publish, post, or print.
If it doesn't feel premium, intentional,
or cinematic — it's not HMGE.
Whether it's a hoodie, a headline set, or an Instagram story — the standard is the same.